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Are gambling ads targeting kids in the UK and US?
Yes, recent investigations show that children are being exposed to gambling ads through various channels, including social media, sports broadcasts, and unregulated websites. While laws aim to restrict such marketing to minors, enforcement gaps and loopholes mean that many young people still encounter these ads regularly.
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What regulations exist to protect minors from gambling marketing?
In the UK and US, there are laws intended to limit gambling advertising to minors, such as restrictions on advertising during certain hours and in specific media. However, reports indicate that illegal operators and unregulated sites often bypass these rules, using tactics like targeted social media campaigns and influencer marketing to reach young audiences.
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How are social media platforms and influencers involved?
Social media platforms and influencers play a significant role in the spread of gambling content. Many influencers promote betting sites or share gambling-related content, sometimes without clear disclosures. These practices can normalize gambling among young followers, especially when content is not properly regulated or flagged.
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What can parents and schools do to prevent exposure?
Parents and schools can help by educating children about the risks of gambling and monitoring their online activity. Using parental controls, blocking gambling sites, and discussing responsible behavior are key steps. Advocacy for stricter advertising regulations can also help reduce the overall exposure of minors to gambling marketing.
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Are illegal gambling sites targeting minors?
Yes, many illegal gambling sites use tactics like 'not on GamStop' marketing to target minors and vulnerable individuals. These sites often operate outside legal restrictions, making it difficult for authorities to enforce bans and protect young people from exposure to potentially harmful gambling content.
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What is being done to tighten regulations around gambling ads?
Regulators in the UK and US are calling for stronger laws and better enforcement to curb gambling marketing aimed at minors. This includes cracking down on illegal operators, regulating social media advertising, and increasing penalties for violations. Public awareness campaigns are also part of the strategy to inform families about the risks.