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What caused the E. coli outbreak linked to McDonald's?
The E. coli outbreak was traced back to slivered onions used in McDonald's Quarter Pounders. This contamination led to the temporary removal of the burger from menus at approximately 3,000 locations, marking a significant public health issue for the chain.
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How is McDonald's handling the crisis and restoring consumer trust?
In response to the outbreak, McDonald's has halted sales of the affected Quarter Pounder and stopped sourcing onions from the implicated supplier. The company is actively working to restore consumer confidence while facing lawsuits and a decline in sales.
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What are the health risks associated with E. coli infections?
E. coli infections can lead to severe gastrointestinal issues, including diarrhea, abdominal cramps, and vomiting. In some cases, particularly among vulnerable populations, the infection can result in serious complications, including kidney failure.
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What legal actions are being taken against McDonald's?
Affected customers are pursuing legal action against McDonald's, claiming they would not have purchased the burgers had they known about the contamination risk. This legal scrutiny adds to the challenges the company faces in maintaining its reputation.
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How has the E. coli outbreak impacted McDonald's sales?
The outbreak has led to a shift towards negative sales and guest counts for McDonald's, as noted by CFO Ian Borden. The company is facing significant challenges in restoring its sales momentum amidst growing health concerns.
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What steps is McDonald's taking to prevent future outbreaks?
McDonald's is likely to enhance its food safety protocols and supplier vetting processes to prevent future outbreaks. The company is under pressure to ensure that such incidents do not recur, as consumer trust is paramount in the fast-food industry.