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Why did NFL viewership hit new highs this season?
NFL viewership increased due to a combination of new measurement methods, such as expanded data collection including out-of-home and smart TV metrics, and the league's focus on digital streaming. Key games, like the season opener and international broadcasts, also attracted large audiences, boosting overall numbers.
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How are streaming and new broadcast methods changing NFL audiences?
Streaming platforms like YouTube TV and other digital services are making NFL games more accessible worldwide. For example, the Chiefs-Chargers game on YouTube TV drew over 17 million viewers globally. These innovations are broadening the league's reach beyond traditional TV, attracting younger and international fans.
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Which NFL games drew the most viewers this season?
The season opener and international broadcasts were among the most-watched games, thanks to their high-profile matchups and global streaming options. These games set new viewership records, highlighting the league's growing international appeal and the effectiveness of digital broadcasting.
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Is this growth sustainable for the NFL?
While the current growth is promising, sustainability depends on continued innovation in broadcasting, maintaining fan engagement, and adapting to changing viewer habits. The NFL's focus on digital expansion and new measurement techniques suggests a positive outlook, but ongoing efforts will be needed to keep the momentum.
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What impact do new advertising formats have on NFL viewership?
Changes like the NFL RedZone's new advertising format have sparked some controversy among fans, but they also reflect the league's efforts to adapt to commercial pressures. Despite some dissatisfaction, these changes are part of broader efforts to monetize broadcasts without significantly harming viewer experience.