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What specific measures are McDonald's and Burger King taking to attract customers?
McDonald's and Burger King are introducing value deals and promotions to entice customers. These deals often include discounted combo meals, limited-time offers, and loyalty programs to encourage repeat visits.
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How are fast-food chains adjusting their menu offerings in response to customer demands?
In response to changing customer preferences and economic conditions, fast-food chains are diversifying their menu options. They are introducing healthier choices, plant-based alternatives, and customizable menu items to cater to a wider range of tastes and dietary requirements.
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Are fast-food chains investing in technology to enhance the customer experience?
To stay competitive and meet the evolving needs of customers, fast-food chains are investing in technology. This includes mobile ordering apps, self-service kiosks, and delivery services to provide convenience and efficiency for customers.
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How are McDonald's and Burger King addressing sustainability concerns in their operations?
McDonald's and Burger King are increasingly focusing on sustainability in their operations. They are implementing initiatives to reduce waste, use eco-friendly packaging, and source ingredients responsibly to appeal to environmentally conscious consumers.
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What marketing strategies are fast-food chains employing to stay relevant in a competitive market?
Fast-food chains are leveraging social media, influencer partnerships, and targeted advertising campaigns to engage with customers and drive foot traffic. They are also collaborating with popular brands and launching creative marketing initiatives to maintain brand visibility and attract new customers.