As the World Cup kicks off with a expanded 48-team format across the U.S., Canada, and Mexico, Americans are wagering at levels never seen before. This page breaks down how big the surge is, what’s driving it, and what readers should watch for next. Below you’ll find quick questions and clear answers about betting volumes, betting markets, regulation, and who is most involved.
Analysts expect a record wagering surge as mobile betting widens access and prediction markets gain traction. While exact dollar figures will vary by source, the overlap with the Super Bowl’s peak betting periods suggests the World Cup could eclipse traditional seasonal highs in a longer event window, driven by daily matches, extended format, and more mainstream bettors.
The growth comes from a mix of traditional online sportsbooks and new-style prediction markets. Online bets remain the backbone, with live in-game wagering and mobile apps propelling volumes. Prediction markets, like Kalshi and Polymarket, add a speculative edge as fans bet on outcomes beyond game results, such as group-stage progress and player performance.
U.S. sports betting is state-regulated, so availability and rules vary by state. Major events test regulatory frameworks around in-play betting, consumer protections, and how prediction markets are treated. Readers should check their state laws, licensed operators, age requirements, and responsible-gambling resources in their area.
Young adults and mobile-first bettors are driving much of the surge, but the World Cup also attracts casual fans. This mix shapes coverage strategies toward mobile-friendly formats, in-app promotions, and sponsorships that target both traditional sports bettors and new entrants to the market.
For the first time, 48 teams compete across a six-week schedule, expanding the number of matches and markets. More games mean more betting opportunities, more in-play options, and longer periods of heightened interest in teams beyond the traditional favorites.
Major online sportsbooks continue to drive most wagers, with mobile apps making it easy to bet during games. Prediction-market platforms are also gaining traction as fans seek to forecast outcomes beyond match results, contributing to the overall betting volume.
New bettors should start with licensed, reputable operators, understand deposit and withdrawal options, be aware of in-play betting mechanics, and set limits to manage risk. It’s also wise to compare odds across operators to ensure you’re getting the best value.
The tournament is expected to generate about $3.1 billion in U.S. online sports bets, with prediction markets adding another $2.4 billion