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Why did McDonald's Japan stop the Pokémon card promo early?
McDonald's Japan ended the Pokémon card promotion early because the demand was much higher than expected. Customers bulk-bought the cards, leading to store congestion, food wastage, and scalping. The company decided to limit purchases and halt the campaign to prevent further issues.
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What caused the rush for Pokémon cards at McDonald's?
The promotion featured exclusive Pikachu artwork and limited-edition cards, making them highly desirable among collectors and fans. The rarity and hype around these cards led many to buy in bulk, which overwhelmed stores and caused chaos.
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How is McDonald's planning to prevent this from happening again?
McDonald's plans to implement stricter purchase limits, including on mobile orders, and may end online sales for future promotions. These measures aim to control demand and avoid store congestion or food waste.
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What was the reaction from customers and the media?
Customers expressed disappointment over the early end of the promotion, especially those who couldn't get the cards. Media reports highlighted the chaos, with police involved in crowd control and scalpers reselling the cards at high prices.
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Are Pokémon cards still popular in Japan?
Yes, Pokémon cards remain highly popular in Japan, especially rare and limited-edition ones. The recent promotion's success and chaos underscore their cultural significance and the high demand among collectors and fans.