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Why did Subway end the $6.99 Meal Deal?
Subway ended the $6.99 Meal Deal due to underperformance, despite meeting daily redemption targets. The promotion, launched on National Sandwich Day, failed to drive the expected sales and customer traffic, leading to its discontinuation.
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What new promotions are available at Subway?
Following the end of the Meal Deal, Subway has introduced a new promotion offering 20% off sandwiches through their app. This change aims to attract customers and boost sales in a competitive market.
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How has Subway's sales performance been recently?
Subway's sales performance has been under scrutiny, particularly after the disappointing results from the Meal Deal promotion. The company is facing challenges from franchisee pushback and market pressures, which have impacted its promotional strategies.
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What does CEO John Chidsey's retirement mean for Subway?
CEO John Chidsey's retirement at the end of 2024 signifies a potential shift in Subway's leadership and strategic direction. His departure comes at a critical time as the company navigates promotional challenges and seeks to improve its market position.
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What challenges is Subway facing with its franchisees?
Subway is experiencing pushback from franchisees regarding value perceptions and the effectiveness of its promotions. This tension highlights broader issues within the fast-food industry, as franchisees seek to maintain profitability amid changing consumer preferences.
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How did the Meal Deal perform after its launch?
The Meal Deal, launched on November 3, was intended to boost sales but ultimately did not meet expectations. Despite initial hopes, the promotion's inability to drive significant traffic led to its early discontinuation.