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Why did ScotRail end the peak fare pilot scheme?
ScotRail ended the peak fare pilot scheme due to its failure to significantly increase passenger numbers. The initiative, which cost £40 million, only achieved a 6.8% increase in ridership, falling short of the 10% needed for financial sustainability. The Scottish Government cited ongoing budget constraints and the need for a more viable fare structure.
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What were the financial implications of the pilot?
The pilot scheme's financial implications were considerable, costing £40 million without delivering the expected increase in passenger numbers. The initiative primarily benefited existing rail users and those with higher incomes, leading to criticism that it did not address broader transportation needs or sustainability goals.
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How do fare changes affect passenger numbers?
Fare changes can significantly impact passenger numbers. In this case, the end of the peak fare pilot is expected to revert to traditional fare structures, which may discourage some commuters from using the train. The pilot's limited success indicates that simply eliminating peak fares may not be enough to attract new users, especially if many still prefer driving.
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What alternatives are being considered for rail fare structures?
In light of the pilot's failure, the Scottish Government may explore alternative fare structures that better balance affordability and financial sustainability. This could include targeted subsidies for low-income commuters or incentives for off-peak travel to encourage a shift away from car usage.
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What do critics say about the decision to end the pilot?
Critics, including trade unions and opposition parties, argue that ending the pilot undermines efforts to promote sustainable transport and combat climate change. They describe the decision as a 'hammer blow' to commuters and emphasize the need for more innovative solutions to encourage train travel over car use.