Southwest Airlines has announced a significant change to its baggage policy, ending the long-standing 'two bags fly free' benefit starting May 28, 2025. This decision has raised questions among travelers about its implications for ticket prices, customer loyalty, and alternative options for baggage fees. Below, we explore the key aspects of this policy change and what it means for passengers.
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How will this affect travelers and ticket prices?
The end of the free baggage policy is expected to lead to increased ticket prices as Southwest Airlines seeks to boost revenue amid declining passenger volumes. Travelers may find themselves paying additional fees for checked bags, which could impact their overall travel budget and choices.
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What are the reactions from frequent flyers and industry experts?
Frequent flyers have expressed concern over the loss of a key benefit that set Southwest apart from competitors. Industry experts, including Delta's Glen Hauenstein, suggest that this move could lead to customer migration to airlines that still offer free baggage, potentially affecting Southwest's market share.
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What alternatives do travelers have for baggage fees?
Travelers looking to avoid baggage fees can consider several alternatives. Some airlines still offer free checked bags, especially for loyalty program members. Additionally, travelers can explore options like packing lighter to fit within carry-on limits or using shipping services for larger items.
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Why is Southwest Airlines making this change now?
The decision to end the free baggage policy comes amid pressure from investors and a need to adapt to rising operational costs and increased competition in the airline industry. CEO Bob Jordan emphasized the importance of these changes to meet shareholder expectations and improve profitability.
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What does this mean for Southwest's business model?
This policy change marks a significant shift in Southwest's business model, which has historically focused on providing low-cost travel with added perks like free baggage. The introduction of baggage fees and a basic economy fare class indicates a broader trend among airlines to monetize services that were once complimentary.