-
What are the latest trends in lingerie for 2025?
In 2025, the lingerie market is seeing a significant shift from traditional T-shirt bras to more decorative styles. Lace and mesh bras are becoming increasingly popular, reflecting a desire for both comfort and fashion. Retailers like M&S are leading this trend, emphasizing the return of lace as a key element in modern lingerie.
-
How are consumer preferences changing in the lingerie market?
Consumer preferences are shifting towards styles that combine comfort with aesthetic appeal. Younger consumers are particularly driving this change, seeking lingerie that not only serves a practical purpose but also makes a fashion statement. This has led to a rise in demand for bras that are both stylish and supportive.
-
What innovations are brands introducing for larger busts?
Brands are increasingly focusing on innovative designs that cater to larger busts, particularly in the realm of sports bras and bralettes. These innovations prioritize comfort and support, ensuring that women with larger busts can enjoy both functionality and style in their lingerie choices.
-
Which retailers are leading the trend towards visible styles?
M&S is at the forefront of the trend towards visible lingerie styles, holding a significant share of the UK bra market. Their head of lingerie design, Soozie Jenkinson, highlights the shift from T-shirt bras to more decorative options, showcasing how major retailers are adapting to changing consumer demands.
-
Why is lingerie becoming more of a fashion statement?
The evolution of lingerie into a fashion statement reflects broader cultural shifts towards embracing personal style and self-expression. As lingerie becomes more visible, it is increasingly seen as an integral part of an outfit rather than just a practical item, allowing individuals to showcase their unique fashion sense.