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What makes this flat white coffee so expensive?
The flat white coffee from Mossgiel Organic Dairy is priced at £272 due to its premium quality and the unique crowdfunding model behind it. The dairy emphasizes the exceptional quality of its organic milk, which is a key ingredient in the coffee. Additionally, the price reflects the investment opportunity for buyers, who receive a certificate redeemable for the coffee at select shops.
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How does the price compare to average coffee costs in the UK?
This flat white costs nearly 80 times more than the average flat white in the UK, which typically ranges from £3 to £4. The significant price difference highlights the unique positioning of Mossgiel's offering in the coffee market, focusing on quality and investment rather than just a beverage.
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What is the crowdfunding campaign behind this coffee?
Mossgiel Organic Dairy is raising £300,000 through a crowdfunding campaign to expand its operations. Investors purchasing shares in the campaign receive a certificate for the flat white coffee, making it not just a drink but also a part of a larger investment opportunity. The campaign has already garnered strong interest, raising over a third of its funding goal.
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Are there other unique food or drink items being sold at high prices?
Yes, there are several unique food and drink items that command high prices. For example, specialty coffees, rare wines, and gourmet foods often come with hefty price tags due to their quality, rarity, or the unique experiences they offer. Mossgiel's flat white is part of a growing trend where premium products are marketed not just for consumption but as investment opportunities.
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What is Mossgiel Organic Dairy known for?
Mossgiel Organic Dairy is renowned for its organic milk and has a historical connection to the poet Robert Burns. Since 2014, the dairy has undergone significant changes and has focused on sustainable practices. The introduction of the high-priced flat white coffee is part of its innovative approach to expanding its brand and product offerings.