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Will TikTok really be safe for US users after the deal?
The deal aims to improve data security by giving US-based companies control over TikTok’s US user data. A new US joint venture will oversee data security and content moderation, which is intended to address national security concerns. However, some questions remain about how effectively these measures will protect user data long-term.
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What does the new TikTok US joint venture mean for data privacy?
The joint venture, called TikTok USDS, will control US user data and oversee content moderation. US investors like Oracle and Silver Lake will have majority control, which is meant to ensure data privacy and security. ByteDance will still retain control over e-commerce and advertising, but the US-based entity is designed to safeguard user information from foreign access.
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How will content moderation change with the new US TikTok entity?
Content moderation will be managed by the US-based TikTok USDS joint venture. This means US authorities and the new majority-American board will have a say in what content is allowed or removed. The goal is to make moderation more transparent and aligned with US standards, but the specifics of these changes are still being developed.
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Who are the companies involved in TikTok’s US deal?
The main companies involved are Oracle, Silver Lake, and Abu Dhabi’s MGX, each holding 15% of the new joint venture. ByteDance retains control over e-commerce and advertising, while US investors will oversee data security and content moderation. This structure aims to balance national security concerns with business interests.
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When will the TikTok US deal be finalized?
The deal is set to close on January 22, 2026. Until then, TikTok continues to operate as usual, but the new ownership structure is expected to be in place shortly after the closing date, marking a significant shift in how TikTok operates in the US.
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Could this deal affect TikTok’s algorithm and content recommendations?
Yes, part of the deal involves retraining TikTok’s algorithm under US control to ensure it aligns with US regulations and security standards. This could impact how content is recommended and personalized for users, potentially changing the user experience on the platform.