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How will eliminating fees for plant-based milk affect sales?
By removing fees for plant-based milk, Starbucks aims to attract more customers who prefer vegan options. This move could potentially increase sales by appealing to a broader audience, especially as consumer demand for plant-based products continues to rise.
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What are the reasons behind Starbucks' recent sales decline?
Starbucks has experienced a 7% drop in global sales, attributed to various factors including increased competition, changing consumer preferences, and operational complexities. The company is now focusing on revitalizing its brand appeal to combat these challenges.
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How do these changes compare to competitors in the coffee industry?
Starbucks' initiatives, such as enhancing customer interaction and simplifying app orders, are part of a broader trend in the coffee industry where brands are focusing on customer experience. Competitors may also adopt similar strategies to retain and attract customers.
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What is the significance of baristas writing names on cups?
Having baristas write names on cups is a move to bring back a personal touch to the customer experience. This practice fosters a sense of community and connection, which Starbucks aims to restore amid its recent sales challenges.
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What are 'common sense guardrails' on app orders?
The 'common sense guardrails' refer to new measures being implemented to streamline the ordering process through the Starbucks app. This initiative addresses customer complaints about the complexity of app orders, making it easier for customers to place their orders quickly and efficiently.