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What caused the E. coli outbreak at McDonald's?
The E. coli outbreak at McDonald's was traced back to slivered onions used in their Quarter Pounder. This contamination led to the temporary removal of the burger from menus at approximately 3,000 locations, marking a significant public health issue for the chain.
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How are other fast food chains responding to the crisis?
In light of the E. coli outbreak, other fast food chains are closely monitoring their supply chains and food safety protocols. While specific responses vary, many are reinforcing their food safety measures to prevent similar incidents and reassure customers about their dining choices.
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What are the health risks associated with E. coli?
E. coli can cause severe gastrointestinal illness, leading to symptoms such as stomach cramps, diarrhea, and vomiting. In some cases, it can lead to more serious complications, including kidney failure. It's crucial for individuals experiencing symptoms after consuming contaminated food to seek medical attention.
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What measures is McDonald's taking to regain customer trust?
To restore consumer confidence, McDonald's has halted sourcing onions from the implicated supplier and is working on improving their food safety protocols. The company is also focused on transparent communication with customers about the steps they are taking to ensure food safety and prevent future outbreaks.
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What legal actions are being taken against McDonald's?
Affected customers are pursuing legal action against McDonald's, claiming they would not have purchased the Quarter Pounders had they known about the contamination risk. This legal scrutiny adds to the challenges the company faces in maintaining its reputation amidst the crisis.
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How has the outbreak affected McDonald's sales?
The E. coli outbreak has led to a decline in sales and guest counts for McDonald's, as noted by CFO Ian Borden. The company is experiencing negative sales momentum, which they are actively working to reverse as they address the health concerns and restore customer trust.