Bet365's CEO, Denise Coates, received a significant increase in her pay and dividends in 2025, even though the company's profits declined. This raises questions about executive pay in the betting industry and what factors influence these decisions. Below, we explore why her compensation is rising, what it means for shareholders, and whether a sale of Bet365 could be on the horizon.
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How much did Denise Coates earn in 2025?
In 2025, Denise Coates earned at least £280 million in pay and dividends, including a salary of around £104 million. Despite the company's profits falling, her compensation increased due to revenue growth and strategic restructuring.
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Why is her pay increasing while profits decline?
Her pay rose despite falling profits because her compensation is linked to company revenue and dividends, not just profits. The company expanded into new markets and restructured, which boosted revenue but also involved costs that affected profits.
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What does this say about executive pay in betting companies?
This situation highlights how executive pay in high-growth industries like betting can be driven by revenue and expansion efforts, rather than immediate profits. It also raises questions about the fairness and transparency of such compensation structures.
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Could a sale of Bet365 happen soon?
There is speculation about a potential sale of Bet365, with valuations reaching up to £9 billion. The company is considering exiting certain markets and expanding elsewhere, which could make a sale more likely in the near future.
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Why is Bet365 expanding into new markets?
Bet365 is expanding into new markets like the US and exiting others like China to diversify its revenue streams and adapt to changing regulations. These moves are part of its growth strategy, even if they temporarily impact profits.
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What impact does executive pay have on shareholders?
High executive pay can be controversial for shareholders, especially when profits decline. Some see it as justified by growth and expansion, while others worry it may not align with shareholder interests or company performance.