-
What is Pret a Manger testing with their new meal deals?
Pret a Manger is testing new meal deals in late 2025 to offer customers more value for money. These deals are designed to make Pret more competitive against supermarkets and other fast-food chains, especially as the company faces financial difficulties and aims to grow in the UK and US markets.
-
How might this affect the supermarket and hospitality industries?
The introduction of meal deals by Pret could increase competition for supermarkets and other quick-service restaurants. If successful, it might push these industries to offer more value-based options, leading to a price war and more affordable choices for consumers.
-
Why is Pret changing its strategy now?
Pret is shifting its strategy due to recent financial struggles, including a significant valuation write-down and rising costs. The company aims to boost sales, expand internationally, and regain profitability by offering attractive deals that appeal to budget-conscious customers.
-
Will this new meal deal format be popular with customers?
While it's still early to tell, offering value-focused meal deals could attract more customers looking for affordable, quick meals. If the deals are well-priced and convenient, they could become very popular, especially among busy workers and students.
-
Could Pret's new meal deals impact its brand image?
Introducing meal deals might shift Pret's image towards more value-oriented offerings. This could attract a broader customer base but might also change how loyal customers perceive the brand, depending on how the deals are marketed and executed.
-
What are the risks for Pret with this new strategy?
The main risks include diluting the brand's premium image or failing to attract enough customers to make the deals profitable. Additionally, increased competition from supermarkets and fast-food chains could make it harder for Pret to stand out.