UK shoppers saw easing inflation in April, with food and non-food prices behaving differently as retailers offer deeper discounts. But momentum may shift again due to fuel costs and geopolitical tensions. Below are the key questions shoppers are asking—and clear, concise answers to help you plan your spending in the coming months.
In April, overall shop price inflation steadied at around 1.0% year-on-year as retailers used deeper Easter-related discounts. Food inflation eased thanks to price cuts on Easter items, while non-food categories saw relief through discounts as consumer confidence remained weak.
Prices could move higher due to increases in fuel costs and ongoing tensions in the Middle East. Those energy and transport pressures tend to filter through to consumer goods, offsetting some of the recent discount-driven relief.
Expect continued discounting to stimulate spring spending, especially in non-food categories. However, availability may vary as supply chains adapt and retailers balance promotion with cost pressures. The trend suggests ongoing price relief in some items but potential upticks in others tied to energy and logistics costs.
Grocery staples and Easter-related items often see noticeable discounts during peak holiday periods. Non-food staples may continue to see promotions as retailers chase footfall. Watch for shifts in fuel-heavy sectors where energy costs have a direct impact on overall pricing.
Plan for a mix: expect ongoing discounts in some categories, but budget for possible price increases driven by energy and geopolitical tensions. Staying alert to weekly price movements and taking advantage of timely promotions can help manage spending during this uncertain period.
Retailers have signalled price relief through spring promotions as demand weakens. Market reports note softer inflation in April and emphasize that energy costs and geopolitical tensions could push prices higher later, so readers should monitor official updates and retailer outlooks for the latest guidance.
British sportswear retailer JD Sports forecast a further fall in profit in its 2026/27 year, reflecting an expectation of muted market growth and uncertainty over the potential impact of the Middle East conflict on its customers and the business.