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Why are Edinburgh and Glasgow seeing record tourism numbers?
Edinburgh and Glasgow are attracting more visitors due to a combination of new attractions, successful marketing campaigns, and ongoing refurbishments of key hotels and sites. Edinburgh’s Mary King’s Close, for example, welcomed nearly 300,000 visitors in 2025, driven by new tours and merchandise sales. Glasgow’s hotels, including the Marriott and voco Grand Central, have also seen increased revenue after recent upgrades and awards, making these cities top destinations in Scotland.
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What new attractions and refurbishments are drawing visitors?
New attractions like Dumfries House’s upcoming luxury events space, The King’s Hall, are attracting high-end clientele and boosting tourism. Additionally, historic sites are being revitalized with modern tours and experiences. Hotels in Glasgow have undergone extensive refurbishments, improving their facilities and reviews, which encourages more travelers to stay longer and spend more.
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How is Scotland’s hospitality industry adapting to economic challenges?
Despite economic uncertainties, Scotland’s hospitality sector is investing in quality upgrades and innovative experiences to attract visitors. Hotels are focusing on luxury offerings and heritage tourism, while attractions are diversifying their activities to appeal to a broader audience. These strategies are helping the industry recover and thrive amid ongoing economic challenges.
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What’s the future outlook for Scotland’s tourism sector?
The future looks promising for Scotland’s tourism industry, with continued investments in attractions, infrastructure, and luxury developments. The upcoming launch of The King’s Hall at Dumfries House in 2027 is expected to draw high-end visitors, while ongoing marketing efforts aim to sustain the current growth trend. Overall, Scotland is positioning itself as a premier destination for both leisure and business travelers.
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Are there any new events or festivals boosting tourism?
While specific events are not detailed in the current reports, Scotland regularly hosts festivals and cultural events that attract international visitors. The development of new venues and attractions, like Dumfries House’s luxury space, also supports a calendar of high-profile events, further boosting tourism and hospitality revenue.