What's happened
Donald Trump's recent return to X for an interview with Elon Musk has negatively impacted the stock of his media company, Truth Social. Shares of Trump Media & Technology Group fell 3% following the event, continuing a downward trend after a significant loss reported last week.
Why it matters
What the papers say
According to the New York Post, shares of Trump Media & Technology Group dropped 3% following Trump's interview with Musk, which was delayed by technical issues attributed to a cyberattack. Business Insider noted that this decline added to a previous 5% drop, reflecting investor concerns about Trump's return to X, his firm's main competitor. Al Jazeera highlighted that Trump's conversation with Musk attracted 1.3 million listeners, indicating significant interest despite the stock decline. The Independent pointed out that Trump's posts on X were initially campaign ads, raising questions about his commitment to the platform. Overall, while Trump's return to X has generated considerable attention, it has not translated into positive market performance for his media company.
How we got here
Trump was banned from Twitter in January 2021 after the Capitol riots, later launching Truth Social. His account was reinstated by Musk in 2022, but he primarily used Truth Social until recently. His return to X marks a significant shift in his social media strategy.
Common question
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Why Did Trump Return to X and What Does It Mean for His Campaign?
Donald Trump's recent return to the social media platform X, formerly known as Twitter, has sparked significant interest and speculation. After nearly a year of inactivity, his re-engagement comes at a crucial time for his campaign, especially with renewed competition from Kamala Harris. This page explores the implications of his return, the nature of his campaign ad, and how his strategy is evolving in the face of new challenges.
More on these topics
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Donald John Trump is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021.
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Twitter was an American social networking service that was rebranded as X in 2023. Established in March 2006, it grew to become one of the world's largest social media websites and the fifth-most visited website in the world. It was launched in July 2006.
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Elon Reeve Musk FRS is an engineer, industrial designer, technology entrepreneur and philanthropist. He is the founder, CEO, CTO and chief designer of SpaceX; early investor, CEO and product architect of Tesla, Inc.; founder of The Boring Company; co-foun