What's happened
Lionel Messi has secured the MLS Golden Boot for 2025, finishing with 29 goals and leading in multiple categories. Inter Miami prepares for the playoffs with Messi's record-breaking season, while other teams vie for their first MLS Cup final appearance. The playoffs are broadcast via Apple TV, with free access for subscribers.
What's behind the headline?
Messi's record-breaking season cements his status as the league's top scorer and playmaker, with 29 goals and 19 assists. His performance has revitalized interest in MLS, transforming it into a more competitive and globally recognized league. The playoff format, accessible via Apple TV, democratizes access and boosts viewership, especially with the free trial offer. The presence of international stars like Son Heung-min and Jordi Alba indicates MLS's growing appeal to top talent. However, the league's competitive balance remains uncertain, as traditional powerhouses like Philadelphia Union and San Diego FC challenge the dominance of Miami and LAFC. The playoff outcomes will likely influence MLS's global reputation and future talent attraction, with Messi's influence potentially attracting more international players and viewers. The league's strategic broadcasting approach, including regional rights and streaming, will shape its growth trajectory in the coming years.
What the papers say
Business Insider UK highlights Messi's remarkable 2025 season, emphasizing his goal tally and influence on MLS's profile. Gulf News underscores Messi's historic Golden Boot win and his ongoing record-breaking achievements, positioning him as a central figure in MLS's evolution. The Scotsman provides insights into Scottish club Aberdeen's recent victory and player development, contrasting with the global focus on Messi, illustrating the diverse narratives in football. BBC News offers a broader perspective on Surridge's pursuit of the Golden Boot, contextualizing Messi's achievement within the league's competitive landscape and highlighting the significance of the playoff broadcast strategy. These sources collectively portray Messi's season as a pivotal moment for MLS, with implications for its international standing and domestic growth.
How we got here
Messi joined MLS club Inter Miami in 2023, bringing international star power and record-breaking performances. His 2025 season saw him top the league in goals and assists, continuing his legacy as one of football's greatest. The MLS playoffs now feature top teams and international stars, with broadcast rights secured through Apple TV and regional broadcasters.
Go deeper
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Lionel Andrés Messi Cuccittini is an Argentine professional footballer who plays as a forward and captains both Spanish club Barcelona and the Argentina national team.
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Major League Soccer is a men's professional soccer league sanctioned by the United States Soccer Federation which represents the sport's highest level in the United States and Canada.
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Club Internacional de Fútbol Miami (lit. 'Miami International Football Club'), commonly referred to as Inter Miami, is an American professional soccer club based in Fort Lauderdale, Florida. The club competes in Major League Soccer (MLS) as a member of