What's happened
This year's GivingTuesday saw a rise in volunteering and donations, with 11.1 million Americans volunteering and total giving reaching $3.6 billion in 2024. The event marks the start of the holiday giving season amid economic and political uncertainties, highlighting increased engagement in philanthropy and mutual aid efforts.
What's behind the headline?
The surge in GivingTuesday activity reflects a broader shift towards grassroots and community-based philanthropy, exemplified by the rise in mutual aid efforts like community fridges and local volunteer groups. The increase in volunteer numbers and donations suggests a societal desire for connection and impact beyond traditional charity. However, economic uncertainties and policy changes, such as new tax deductions, will influence future giving patterns. The emphasis on unrestricted grants from organizations like OpenAI indicates a move towards flexible funding that supports diverse community initiatives, potentially reshaping how nonprofits operate and engage supporters. This trend underscores a growing recognition that community-led efforts and mutual aid are vital complements to formal nonprofit work, especially during times of crisis.
What the papers say
The Independent reports a significant increase in volunteer participation and donations during this year's GivingTuesday, emphasizing the role of community and connection in philanthropy. AP News highlights the broader context of economic and legislative factors influencing giving, including new tax incentives and the rise of grassroots mutual aid efforts. Both sources underscore the importance of community-driven initiatives and flexible funding in shaping the future of charitable activity, with The Independent focusing on the societal motivations and AP providing a macroeconomic perspective. The contrasting emphasis between grassroots volunteerism and legislative incentives offers a comprehensive view of the evolving landscape of philanthropy in the U.S.
How we got here
GivingTuesday began in 2012 as a social media campaign by the 92nd Street Y in New York and has grown into a global movement promoting charitable giving and volunteering. It serves as a key kickoff for the year-end giving season, with data collection from various platforms to measure impact. Recent years have seen increased participation, driven by economic challenges and a desire for community connection.
Go deeper
Common question
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How Much Money Was Raised on GivingTuesday 2025?
GivingTuesday 2025 set new records for charitable giving, with billions raised across the U.S. This surge in donations highlights the growing importance of civic engagement and community support. Curious about the details? How much was actually raised, which causes benefited the most, and how you can get involved next year? Keep reading for all the key facts and insights.
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GivingTuesday, often stylized as #GivingTuesday for the purposes of hashtag activism, is the Tuesday after Thanksgiving in the United States.
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