What's happened
Multiple beauty brands, including Clarins, COSRX, Biodance, Lancome, and others, are offering significant discounts for Black Friday. The deals include skincare, haircare, and hair growth products, with discounts up to 48%. The sales encourage consumers to upgrade routines with online and early deals available today and through Cyber Monday.
What's behind the headline?
The surge in beauty deals during Black Friday underscores the industry's strategic push to attract consumers seeking premium products at reduced prices. Brands like Clarins and COSRX are emphasizing scientifically backed ingredients such as hyaluronic acid and snail mucin, appealing to consumers' desire for effective, nourishing skincare. The focus on innovative hair products, like volumizing mousses and scalp serums, indicates a shift toward functional beauty that combines aesthetics with health. These discounts are likely to accelerate consumer spending, especially as online shopping becomes dominant, and may influence brand loyalty and product perceptions. The timing aligns with a broader retail trend of early and extended sales, which could reshape holiday shopping behaviors and expectations for future seasons.
What the papers say
The articles from NY Post and Business Insider UK provide a comprehensive overview of the current Black Friday beauty deals, emphasizing the discounts on skincare, haircare, and luxury products. The NY Post highlights specific products like the volumizing mousse and Korean skincare masks, while Business Insider UK discusses the strategic marketing behind brands like Clarins and COSRX. Both sources underscore the importance of science-backed ingredients and the appeal of luxury at a discount, illustrating how brands are leveraging the holiday season to boost sales and consumer engagement. The NY Post's focus on product efficacy and value complements Business Insider's insights into industry trends and marketing strategies, offering a well-rounded perspective on this year's beauty sales.
How we got here
The articles highlight a trend of major beauty brands leveraging Black Friday sales to promote skincare, haircare, and cosmetic products. The focus on Korean skincare, innovative hair products, and luxury serums reflects a broader industry push to combine science, tradition, and luxury, often supported by significant discounts to attract consumers during the holiday shopping season.
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