What's happened
As of June 28, 2025, 'F1: The Movie' debuted at No. 1 with $25 million, while Pixar's 'Elio' struggled with a disappointing $21 million opening. 'How to Train Your Dragon' continues to perform well, while '28 Years Later' also opened strongly. The competition remains fierce in the box office landscape.
What's behind the headline?
Current Box Office Landscape
- 'F1: The Movie': With a strong opening of $25 million, this film has set a record for Apple Studios, surpassing previous openings. Its success indicates a growing interest in sports dramas, particularly those featuring high-profile actors like Brad Pitt.
- 'Elio': Despite positive reviews, 'Elio' has underperformed, earning only $21 million. This reflects a broader trend where original animated films struggle against established franchises. Pixar's recent successes with sequels and franchises highlight the challenges faced by new concepts.
- 'How to Train Your Dragon': This film continues to dominate, earning $37 million in its second weekend, showcasing the strength of established franchises in attracting audiences.
- '28 Years Later': The sequel to the cult classic opened with $30 million, indicating a strong appetite for horror sequels, especially those with nostalgic ties.
Implications for the Industry
- The box office results suggest a clear preference for familiar franchises over original content, which could impact future film production strategies. Studios may increasingly prioritize sequels and adaptations to ensure financial success, potentially stifling creativity in storytelling.
What the papers say
According to the NY Post, 'F1: The Movie' has achieved the biggest opening for Apple Studios, while 'Elio' has recorded the lowest opening for Pixar, raising concerns about the viability of original animations in a franchise-dominated market. The Guardian noted that 'Elio' struggled against strong competition from 'How to Train Your Dragon' and '28 Years Later,' both of which performed significantly better. The Independent highlighted that 'How to Train Your Dragon' has amassed $358.2 million worldwide, reinforcing the trend of established franchises outperforming new releases. Bloomberg reported that '28 Years Later' opened strongly, indicating a robust interest in horror sequels. These contrasting performances underscore the challenges faced by original films in today's cinematic landscape.
How we got here
Pixar's 'Elio' faced significant competition from established franchises like 'How to Train Your Dragon' and new releases such as '28 Years Later.' The film's opening weekend marked the lowest for Pixar, raising concerns about original animations in a franchise-heavy market.
Go deeper
- What are the implications of Elio's performance?
- How does F1: The Movie compare to other recent releases?
- What trends are emerging in the box office?
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