What's happened
On July 1, 2025, Nothing unveiled its Phone (3) in London, priced at $799. This flagship smartphone aims to compete with major brands like Apple and Samsung, featuring a unique design and upgraded specifications. Pre-orders begin on July 4, with availability in the UAE starting July 12 and globally on July 15.
What's behind the headline?
Key Features and Innovations
- Design: The Phone (3) retains Nothing's signature transparent aesthetic but introduces a new Glyph Matrix LED screen for notifications and interactions.
- Performance: Powered by the Snapdragon 8s Gen 4 processor, it offers competitive performance with options for 12GB or 16GB of RAM.
- Camera: Equipped with four 50MP cameras, including a primary wide-angle and a telephoto lens, it aims to enhance photography capabilities.
- Battery and Charging: The device features a 5150 mAh battery with fast charging options, catering to heavy users.
Market Positioning
- Pricing Strategy: At $799, the Phone (3) is the most expensive offering from Nothing, indicating confidence in its premium features.
- Target Audience: The phone is designed for tech enthusiasts looking for unique design and functionality, setting it apart from mainstream competitors.
What the papers say
According to Jay Hilotin from Gulf News, the Phone (3) is described as Nothing's "first true flagship smartphone," emphasizing its ambition to compete with established brands like Apple and Samsung. Hilotin notes the innovative Glyph Matrix interface, which adapts to user interactions, enhancing engagement.
In contrast, Ars Technica highlights that while the Phone (3) is marketed as a flagship device, it does not feature the absolute best hardware available, suggesting it may not compete with the fastest phones on the market. The publication points out the unique design choices, such as the new Glyph Matrix LED screen, which replaces the previous illuminated panels.
TechCrunch adds that the Phone (3) includes AI-powered features like Essential Space and Essential Search, aiming to enhance user experience. The publication underscores the phone's competitive specifications, including a 6.67-inch AMOLED screen and a robust camera system, positioning it well against other Android flagships.
How we got here
Nothing, a London-based tech startup, has been known for its distinctive transparent designs since launching its first phone in 2022. The Phone (3) represents a significant step in its strategy to enter the premium smartphone market.
Go deeper
- What are the key features of the Phone (3)?
- How does the Phone (3 compare to its predecessors?
- When will the Phone (3) be available in my country?
Common question
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