What's happened
Nintendo's new Switch 2 console launched on June 5, 2025, amid high demand and supply shortages. The company aims to sell 15 million units by March 2026 but faces challenges due to production delays and a competitive lottery system for pre-orders. Nintendo is working to stabilize supply and prevent reselling.
What's behind the headline?
Supply Chain Challenges
- Nintendo's production partners are under pressure to increase output to meet demand.
- The company has implemented measures to discourage reselling, collaborating with online marketplaces.
Market Dynamics
- The Switch 2's higher price point ($450) may affect sales momentum, especially in a weakening global economy.
- Nintendo's strategy includes launching attractive software titles to drive interest and sales.
Future Outlook
- If supply issues persist, consumers may turn to competitors, impacting Nintendo's market share.
- The company's ability to maintain launch momentum will be crucial for its fiscal goals.
What the papers say
According to AP News, the Switch 2's launch was met with 'chaotic pre-order processes' due to high demand, with many consumers experiencing delays and errors. The Japan Times reported that Nintendo President Shuntaro Furukawa acknowledged the challenges, stating, 'Catching up with runaway demand is the first major challenge Nintendo now faces.' This sentiment is echoed in multiple sources, highlighting the urgency for Nintendo to stabilize supply and maintain consumer interest.
How we got here
The Nintendo Switch 2 is an upgrade to the original Switch, which launched in 2017. Anticipation for the new console grew amid concerns over tariffs and production delays. The Switch 2 features enhanced graphics and new social features aimed at boosting online gaming.
Go deeper
- What features does the Switch 2 offer?
- How is Nintendo addressing supply issues?
- What are the sales expectations for the Switch 2?
Common question
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What are the early sales figures for the Nintendo Switch 2?
The Nintendo Switch 2 has launched to overwhelming demand, with early sales figures indicating a strong market response. As gamers eagerly await their consoles, many questions arise about the console's performance, features, and the challenges Nintendo faces in meeting demand.
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