What's happened
Starbucks' new CEO, Brian Niccol, will commute 1,000 miles from Newport Beach, California, to Seattle using a corporate jet, igniting criticism over the company's environmental commitments. His contract allows for personal travel on the jet, raising concerns about hypocrisy in Starbucks' sustainability efforts as he begins his role on September 9.
Why it matters
What the papers say
The Guardian's Arwa Mahdawi criticized the optics of Niccol's jet commute, stating it undermines Starbucks' green agenda. The New York Times noted the trend of supercommuting among CEOs, emphasizing the flexibility afforded to top executives compared to regular employees. Meanwhile, the Independent highlighted public outrage over the perceived double standards in corporate policies, with many calling for boycotts of Starbucks products. Critics from Greenpeace and other environmental groups have also condemned the decision, arguing it contradicts the company's sustainability messaging.
How we got here
Brian Niccol, previously CEO of Chipotle, was hired by Starbucks amid declining sales and a need for revitalization. His employment terms, including the use of a corporate jet for commuting, have drawn scrutiny given Starbucks' public commitment to sustainability and reducing plastic waste.
Common question
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Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington.
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