What's happened
As the festive season approaches, experts share insights on fragrance choices that enhance holiday experiences. From scent-scaping with candles to modern interpretations of classic perfumes, the articles highlight how fragrances can evoke memories and create inviting atmospheres in homes and gatherings.
Why it matters
What the papers say
In an article by Sam Wylie-Harris in The Independent, the importance of scent-scaping during the festive season is emphasized, suggesting that scents like tobacco leaves and amber can create a sophisticated atmosphere. Meanwhile, Polge's insights in the South China Morning Post highlight the evolution of Chanel N°5, showcasing how modern interpretations can resonate with today's consumers. Sali Hughes from The Guardian discusses the commercial dominance of gourmand fragrances, contrasting it with Hermès' new chypre scent, Barenia, which defies current trends. This divergence illustrates the varied landscape of fragrance preferences, catering to both traditional and contemporary tastes.
How we got here
Fragrance plays a significant role in holiday traditions, with many seeking to create a warm and inviting atmosphere. Recent trends show a shift towards unique and bold scents that reflect personal styles, especially during festive gatherings.
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