What's happened
Multiple artists, including TWICE, Bruno Mars, Luke Combs, Illenium, and Zac Brown Band, are expanding their tours and residencies worldwide. TWICE's 'This is For' tour now includes North America and Europe, while Bruno Mars' Vegas shows are sold out. Other artists are announcing new international dates and residencies, reflecting a busy global entertainment schedule.
What's behind the headline?
The current wave of global concert announcements highlights a strategic push by artists to reconnect with fans after pandemic restrictions. TWICE's expansion into North America and Europe signifies their sustained international popularity, supported by their immersive stage design. Bruno Mars' sold-out Vegas residencies demonstrate the enduring appeal of established stars in a market where live music remains highly lucrative. The international tours of Luke Combs, Illenium, and Zac Brown Band reflect a diversification of genres and a desire to reach new audiences. This trend indicates that live performances will continue to be a primary revenue stream and a key promotional tool for artists in 2026. The high demand and sold-out shows suggest a robust recovery for the live music industry, with artists leveraging technological innovations and strategic scheduling to maximize audience engagement and revenue.
What the papers say
Business Insider UK reports on TWICE's expanded 'This is For' tour, emphasizing its support for their latest album and immersive stage design. The same source details Bruno Mars' sold-out Vegas residencies, highlighting their popularity during the holiday season. The NY Post covers Megan Moroney's 'Cloud 9 Tour' and Luke Combs' international dates, illustrating the diversity of touring acts. Business Insider UK also discusses Illenium's residency at the Las Vegas Sphere, showcasing technological advancements in live performances, and Zac Brown Band's residency, emphasizing the venue's appeal and technological capabilities. These sources collectively depict a vibrant, expanding live music scene with strategic international and technological elements driving growth.
How we got here
The recent surge in global concert activity is driven by artists celebrating new albums, anniversaries, or expanding their international reach. TWICE's tour supports their latest album, while Bruno Mars continues his long-standing Vegas residency. Other artists like Luke Combs, Illenium, and Zac Brown Band are also capitalizing on the demand for live performances, with international tours and residencies planned for 2026.
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Common question
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Why Are Bruno Mars' Vegas Shows So Popular and Sold Out?
Bruno Mars' Vegas residencies have become some of the most sought-after tickets in entertainment today. Fans are flocking to see his performances, which often sell out quickly. But what makes his Vegas shows so in demand? Is it the artist's talent, the production quality, or something else? Below, we explore why Bruno Mars' Vegas residencies are so popular, how much tickets cost, and what fans can expect from his performances.
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