What's happened
Women are increasingly buying luxury jewelry and handbags for themselves, shifting traditional gifting norms. FoundRae's Beth Hutchens highlights this trend, while insights on handbag purchases emphasize the importance of personal style over social media trends. This evolution reflects broader changes in consumer behavior and self-expression.
Why it matters
What the papers say
According to Lydia Moynihan in the NY Post, Beth Hutchens of FoundRae has successfully tapped into the market of women buying jewelry for themselves, stating, "it’s a growing trend, women buying their own jewelry." This contrasts with traditional views where luxury items were primarily seen as gifts from men. Meanwhile, Business Insider UK highlights the importance of personal style in handbag purchases, advising consumers to resist social media trends and focus on what truly resonates with them. This dual perspective illustrates a significant cultural shift in how luxury items are perceived and purchased.
How we got here
Historically, luxury items were often marketed as gifts from men to women. However, a growing trend has emerged where women are purchasing luxury items for themselves, reflecting a shift in consumer behavior and empowerment.
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