What's happened
Rishi Sunak faces backlash after wearing Adidas Samba shoes, leading to a public apology.
Why it matters
Rishi Sunak's choice of footwear has sparked a significant public reaction, highlighting the influence of political figures on fashion trends and public perception.
What the papers say
Politico criticizes Sunak for ruining the Adidas Samba brand, while The Mirror highlights the global ridicule faced by the Prime Minister.
How we got here
Rishi Sunak's decision to wear Adidas Samba shoes during an interview has led to widespread criticism and calls for him to reconsider his fashion choices.
Common question
More on these topics
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Rishi Sunak is a British politician who has served as Prime Minister of the United Kingdom and Leader of the Conservative Party since 2022.
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Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.
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Adidas Samba is an athletic shoe manufactured by German multinational Adidas. It is among Adidas' most popular shoes, being the second highest selling Adidas design ever with over 35 million pairs sold worldwide, behind the Stan Smith model. It has been..