What's happened
Hugh Jackman and Ryan Reynolds have become co-owners of the newly rebranded BONDS Flying Roos SailGP Team, partnering with CEO Tom Slingsby. The team will debut at the Mubadala New York Sail Grand Prix on June 7-8, marking a significant milestone in Australian sailing.
What's behind the headline?
Overview
Jackman and Reynolds' involvement in the BONDS Flying Roos SailGP Team highlights a growing trend of celebrity engagement in sports ownership, particularly in niche markets like sailing.
Implications
- Star Power: Their celebrity status is expected to attract more attention to the sport, potentially increasing viewership and sponsorship opportunities.
- Cultural Impact: The partnership emphasizes Australian pride and storytelling, aligning with the national identity and promoting local culture.
- Future Prospects: This venture could pave the way for more collaborations between entertainment and sports, enhancing the visibility of both sectors.
Conclusion
The debut of the BONDS Flying Roos at the upcoming Sail Grand Prix will be a significant moment, not just for the team but for the sport of sailing in Australia, as it seeks to expand its audience and relevance.
What the papers say
According to Inga Parkel from The Independent, Jackman and Reynolds expressed excitement about their new roles, stating, "We’re incredibly excited to set sail together in this new adventure." This sentiment is echoed by CEO Tom Slingsby, who noted their unmatched star power and humor will enhance the team's appeal. Meanwhile, AP News highlights Reynolds' growing portfolio in sports ownership, mentioning his co-ownership of Wrexham AFC and Club Necaxa, indicating a trend of celebrities diversifying their investments into sports. The Independent also touches on Reynolds' ongoing legal issues, which adds a layer of complexity to his public persona as he embarks on this new venture.
How we got here
The BONDS Flying Roos SailGP Team is a rebranding of the Australian SailGP Team, which has won three championships in four seasons. This partnership with BONDS underwear marks the team's first title sponsorship.
Go deeper
- What does the rebranding mean for the SailGP Team?
- How will Jackman and Reynolds influence the team's performance?
- What are the implications of celebrity ownership in sports?
Common question
More on these topics
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Australia, officially known as the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands.
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Ryan Rodney Reynolds is a Canadian actor, film producer and entrepreneur. He began his career starring in the Canadian teen soap opera Hillside and had minor roles before landing the lead role on the sitcom Two Guys and a Girl between 1998 and 2001.
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Tom Slingsby OAM is a successful Australian competitive sailor. Slinsby's first successes came sailing Laser dingys, where he won three consecutive world championships and the 2012 Olympic gold medal.
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The United States of America, commonly known as the United States or America, is a country mostly located in central North America, between Canada and Mexico.