What's happened
Starting October 2024, the UK will implement a ban on junk food advertising aimed at children, including online ads and TV spots before 9 PM. This legislation aims to combat rising childhood obesity rates, which have seen alarming increases in recent years.
Why it matters
What the papers say
According to The Mirror, the new regulations will outlaw paid online ads for unhealthy foods and restrict TV ads before 9 PM to protect children. Health Secretary Wes Streeting stated, "Obesity robs our kids of the best possible start in life." The Guardian highlights that experts believe occasional indulgence is acceptable, but the focus should be on reducing ultra-processed foods in daily diets. Dr. Chris van Tulleken, author of 'Ultra-Processed People,' emphasizes the need for structural changes to tackle unhealthy eating habits, while also acknowledging the importance of balance during festive seasons. The Independent reports on rising obesity levels among children, with 12% of kids aged two to ten classified as obese, underscoring the urgency of the new advertising regulations.
How we got here
The ban on junk food advertising was proposed by Boris Johnson's government in 2021 but faced delays. With childhood obesity rates rising, the current government is prioritizing preventive health measures to address this public health crisis.
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Christoffer van Hoogenhouck-Tulleken (born 1 August 1978), known as Dr. Chris, is a British physician, television presenter, and identical twin brother of Alexander "Xand" van Hoogenhouck-Tulleken. Van Tulleken became well known for his two-part televisio