What's happened
Google Chrome is gradually eliminating third-party cookies, starting with 1% of users in January and planning to extend this to all users by the end of the year. This move aims to enhance user privacy by restricting advertisers' ability to track consumers across different websites.
Why it matters
Google's decision to phase out third-party cookies in Chrome is significant as it marks a shift towards greater user privacy in digital advertising. This move will impact how advertisers target consumers online and may lead to a more privacy-focused digital ecosystem in the future.
What the papers say
The Times highlights Google's phased approach to blocking third-party cookies in Chrome, emphasizing the impact on digital advertising. In contrast, Business Insider UK features criticism from The Trade Desk CEO, Jeff Green, who believes Google's Privacy Sandbox initiative falls short in meeting advertisers' needs for targeted ads. The Independent focuses on the prevalence of scam ads on social media platforms despite regulatory efforts to combat fraudulent advertising.
How we got here
Google's decision to phase out third-party cookies in Chrome follows similar actions by other major browsers like Firefox and Safari. This move reflects a broader trend towards enhancing user privacy and data protection in the digital landscape.
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Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.