What's happened
Chinese vlogger Li Ziqi has made a highly anticipated return to social media after a three-year hiatus due to a contract dispute. Her new videos showcase traditional crafts and cooking, quickly garnering millions of views and likes, reigniting her global fanbase.
Why it matters
What the papers say
According to The Independent, Li Ziqi's return has been met with enthusiasm, with her latest video receiving over 4.1 million views shortly after posting. Bloomberg notes that her subscriber count has grown significantly during her absence, indicating a strong and enduring fanbase. The South China Morning Post highlights her focus on traditional crafts, such as lacquer work, which resonates with viewers seeking authenticity. Overall, the coverage reflects a consensus on her cultural impact and the excitement surrounding her return, with varying emphasis on her audience engagement and the significance of her content.
How we got here
Li Ziqi, a popular content creator known for her serene lifestyle videos, stopped posting in 2021 amid a legal dispute with her agency. After a prolonged absence, she returned with new content on November 12, 2024, captivating her audience once again.
More on these topics
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Li Ziqi may refer to:
Li Ziqi (politician), a Chinese politician and former Party Committee Secretary of Gansu province
Li Ziqi (vlogger), a Chinese food and country-life blogger and entrepreneur
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China, officially the People's Republic of China, is a country in East Asia. It is the world's most populous country, with a population of around 1.4 billion in 2019.
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YouTube is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—created the service in February 2005.