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EU KIDS ACT tightens limits on minors online

What's happened

The EU has proposed a comprehensive EU Kids Act to restrict minors’ access to social media, apps and online gaming. Under 13s are banned; 13-14-year-olds access through parent-supervised “mini accounts” with strict time limits; 15+ may have standalone accounts. The proposal requires platforms to prove safety by design and exposes firms to enforcement and heavy fines.

What's behind the headline?

What this means in practice

  • Platforms must submit a compliance plan and face independent audits.
  • A fines regime of up to 6% of annual turnover could be triggered for rule violations.
  • A phased approach limits younger users’ access, prioritising parental oversight.

Why this matters

  • It signals a shift toward safety-by-design across digital services used by children.
  • It could constrain the business models of social media firms that rely on engagement-based features.
  • Readers should anticipate policy debates as negotiations with Parliament and member states unfold.

Risks and uncertainties

  • Privacy concerns around age verification remain a hurdle for implementation.
  • Enforcement will depend on cross-border cooperation within the EU framework.

How we got here

Brussels is coordinating with member states after rising concerns about children’s online safety. The act aims to curb addictive features, private data use, and profiling-based recommendations. It follows global pressure and EU’s Digital Services Act antecedents, with a plan to roll out age checks and independent audits.

Our analysis

Arab News, BBC Business, The Guardian, AP News, Bloomberg, The Japan Times, Arab News (Strasbourg draft summarised). Direct quotes include Ursula von der Leyen’s assertion that the plan puts parents in the driving seat and that platforms must prove safety by design.

Go deeper

  • How will the EU’s age-check app work in practice?
  • What happens if a platform refuses to comply?
  • When could the new rules become law across the bloc?

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