What's happened
Cyber Monday 2025 features major discounts on premium TVs, including Samsung's Frame models, with prices hitting all-time lows. Consumers can find significant savings on OLED, QLED, and smart TVs from brands like Samsung, LG, and Amazon Fire TV, with deals extending Black Friday discounts into December.
What's behind the headline?
The current surge in TV discounts reflects a strategic push by retailers to clear inventory ahead of the holiday season. Samsung's aggressive pricing on its OLED and QLED models, including the popular Frame TV, indicates a focus on premium segments where consumers are willing to spend more for quality and aesthetics. The extension of Black Friday deals into December suggests retailers aim to maximize holiday sales, especially as consumers seek to upgrade home entertainment setups. These discounts will likely intensify competition among brands, pushing prices even lower and encouraging consumers to purchase higher-end models. The emphasis on smart features and design, such as the Wire-Free One Connect Box and customizable bezels, shows a trend toward integrating technology seamlessly into home decor. Overall, this period will see consumers benefiting from significant savings, with the potential for further price drops as retailers compete for holiday shopping dollars.
What the papers say
The NY Post reports that Samsung is offering up to 33% off on its 2025 Frame TV models, with prices reaching historic lows, emphasizing the blend of art and technology. Business Insider UK highlights Samsung's record-low prices on OLED and QLED TVs, including the S90F and S95F models, driven by aggressive pricing strategies. The NY Post also notes that many Black Friday deals have been extended, with retailers like Walmart, Amazon, and Best Buy offering discounts on a wide range of TVs, from budget options to premium wall art models. These sources collectively illustrate a competitive retail landscape focused on high-end, aesthetically appealing TVs, with consumers poised to benefit from substantial savings during this holiday shopping period.
How we got here
Following Black Friday, retailers extended their sales into Cyber Monday, offering deep discounts on home entertainment electronics. Samsung, LG, and Amazon Fire TV are among the brands with notable price cuts, driven by competitive holiday shopping strategies and supply chain adjustments. The Samsung Frame TV, known for blending art and technology, is a highlight of these deals, with prices dropping to record lows.
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Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.
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