What's happened
As the holiday season approaches, beauty advent calendars are gaining attention. Notable offerings include John Lewis's luxurious calendar, STYLEVANA's K-beauty selection, and No7's budget-friendly option. Reviews highlight their value, product variety, and appeal to beauty enthusiasts, making them popular choices for festive gifting.
Why it matters
What the papers say
According to Daisy Lester in The Independent, John Lewis's beauty advent calendar for 2024 is particularly noteworthy, boasting 32 products valued over £900 for just £195, which represents a significant saving. Lester emphasizes the variety and quality of products, making it a strong contender for holiday gifting. Meanwhile, The Independent's review of STYLEVANA's K-beauty calendar highlights its aesthetic appeal and the inclusion of trending skincare items, catering to a niche market. In contrast, Business Insider UK discusses the affordability of No7's calendar, which offers 25 full-size products for £175, appealing to budget-conscious consumers. This variety in offerings illustrates the competitive landscape of beauty advent calendars this season.
How we got here
The trend of beauty advent calendars has surged in popularity, particularly as brands aim to attract consumers during the holiday shopping season. Retailers like John Lewis, Sephora, and STYLEVANA have introduced diverse offerings, catering to various budgets and preferences, thus enhancing the festive shopping experience.
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