What's happened
Dyson has unveiled the airsmooth hot brush, a pear-shaped brush adding tension for a smoother blowout. It joins CameraJet and corrale accessories in Dyson’s latest product drop, with a price that undercuts the Airwrap. A first-look in Paris suggests improved heat control and universal voltage for travelers.
What's behind the headline?
Key takeaways
- Dyson positions airsmooth as a more affordable, everyday alternative to the Airwrap, prioritising damage control and portability.
- The pear-shaped brush design targets better tension for longer-lasting blowouts, addressing consumer demand for easier styling on the go.
- The product leverages rapid heat-checking (100 checks per second) to reassure users about heat damage risk, a selling point for frequent users.
- Travelers benefit from universal voltage, reducing the need for adapters.
What this implies
- If true, Dyson may capture budget-conscious buyers who previously avoided high-end tools.
- The move could pressure competitors to emphasise portability and heat management in their own devices.
- Long-term impact will hinge on real-world performance and durability in noisy, everyday environments.
How we got here
The new airsmooth hot brush is part of Dyson's refreshed styling lineup alongside a new camera-focused toothbrush and a paired set of hair tools. Early demonstrations in Paris indicate the tool uses pivotflex bristles and tight heat-control checks, aiming to deliver a damage-minimising alternative to the Airwrap.
Our analysis
Independent reports show Dyson is cutting the price point on its air styling family, with the airsmooth hot brush at £199. The Guardian notes the broader trend of heat-control features in premium tools. Dyson’s Paris demo highlighted pivotflex bristles and continuous heat monitoring. NY Post coverage focuses on compact, travel-friendly design and quick heat-up times.
Go deeper
- Will the airsmooth replace the Airwrap for most users?
- How does heat control compare to competitors in real-world use?
- When will a full review be available after hands-on testing?