What's happened
Apple TV+ launches 'Stick,' a new sports comedy featuring Owen Wilson, on June 4, 2025. Meanwhile, 'Jeopardy!' and 'Wheel of Fortune' will be available on Hulu and Peacock starting September, marking their first foray into streaming. Both developments reflect the ongoing shift in television consumption.
What's behind the headline?
Streaming Trends
- Shift in Consumption: The introduction of 'Stick' and the streaming availability of 'Jeopardy!' and 'Wheel of Fortune' highlight a significant trend where traditional television content is increasingly moving to streaming platforms.
- Targeting Younger Audiences: Sony's decision to place its game shows on Hulu and Peacock aims to attract younger viewers, a demographic that is crucial for the future of television.
- Potential for Exclusive Deals: The upcoming expiration of syndication deals in 2028 could lead to exclusive streaming rights for these shows, reshaping their distribution and viewership.
Implications for Viewers
- Access to Content: Viewers will have more options to access popular shows, potentially increasing engagement with these formats.
- Changing Landscape: As more traditional shows transition to streaming, audiences may need to adapt their viewing habits, possibly leading to a decline in live television viewership.
What the papers say
According to the New York Times, 'New episodes of “Jeopardy!” and “Wheel of Fortune” will be available on both Hulu and Peacock beginning in September,' marking a significant shift for these iconic shows. Meanwhile, the NY Post reports that Apple TV+ is set to debut 'Stick,' a new comedy starring Owen Wilson, on June 4, 2025, emphasizing the platform's commitment to expanding its sports comedy genre. Both articles reflect a broader trend of traditional television adapting to the streaming landscape, with Sony's move being described as a 'test' for the future of its game shows.
How we got here
The rise of streaming platforms has prompted traditional television shows to adapt. Apple TV+ continues to expand its offerings with new series, while Sony Pictures Entertainment is testing the waters for its iconic game shows on streaming services.
Go deeper
- What is 'Stick' about?
- How will 'Jeopardy!' and 'Wheel of Fortune' perform on streaming?
- What other shows are moving to streaming?
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