What's happened
Aldi has been named the cheapest supermarket in the UK for 2024, according to a study by Which?. The research tracked grocery prices across eight major supermarkets, revealing that shoppers could save significantly by choosing Aldi over competitors like Lidl and Waitrose.
Go deeper
Price Comparison
- Aldi: Average cost of £100.29 for 56 items in December.
- Lidl: £101.48 with loyalty scheme, £101.56 without.
- Waitrose: Most expensive at £129.83, £29.54 more than Aldi.
Yearly Savings
- Shoppers at Aldi saved an average of £393 compared to those shopping at Waitrose.
Market Dynamics
- Asda was the cheapest for larger shops (150 items) for nine months, facing competition from Tesco's Clubcard prices.
- Aldi and Lidl do not stock all items on larger shopping lists, limiting their comparison in this category.
Consumer Behavior
- The findings suggest that consumers can achieve significant savings by switching supermarkets, especially after the holiday season.
What the papers say
According to The Independent, Aldi has consistently been the cheapest supermarket throughout 2024, with Harry Rose, editor of Which? magazine, stating, 'Our research shows Aldi has retained its crown as the UK’s cheapest supermarket in 2024.' The Scotsman echoes this sentiment, emphasizing that Aldi's pricing strategy has allowed it to outperform Lidl and Waitrose, which remains the most expensive option. The analysis also highlights Asda's fluctuating position in the market, as noted in The Independent's coverage, where it mentions the challenges posed by Tesco's loyalty pricing. This comprehensive view from multiple sources illustrates the competitive landscape of UK supermarkets and the potential savings for consumers.
How we got here
The study by Which? analyzed grocery prices throughout 2024, focusing on a shopping list of 56 essential items. This research highlights ongoing trends in supermarket pricing amid rising living costs.
Common question
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How Does Aldi Compare to Other UK Supermarkets in Pricing?
Aldi has been recognized as the UK's cheapest supermarket for 2024, according to recent research by Which?. This raises important questions about how Aldi stacks up against its competitors and what this means for budget-conscious shoppers. Below, we explore key questions regarding Aldi's pricing strategy and the potential savings for consumers.
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More on these topics
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Tesco plc, trading as Tesco, is a British multinational groceries and general merchandise retailer with headquarters in Welwyn Garden City, Hertfordshire, England, United Kingdom.
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Aldi is the common brand of two German family-owned discount supermarket chains with over 10,000 stores in 20 countries, and an estimated combined turnover of more than €50 billion.
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Which? is a United Kingdom brand name that promotes informed consumer choice in the purchase of goods and services by testing products, highlighting inferior products or services, raising awareness of consumer rights, and offering independent advice....
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Asda Stores Ltd. trading as Asda, is a British supermarket retailer, headquartered in Leeds, West Yorkshire. The company was founded in 1949 when the supermarket owning Asquith family merged with the Associated Dairies company of Yorkshire.
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Lidl Stiftung & Co. KG is a German international discount supermarket chain that operates over 10,000 stores across Europe and the United States.
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Waitrose & Partners is a brand of British supermarkets, selling groceries as part of Britain's largest employee-owned retailer, the John Lewis Partnership. Its head offices are located in Bracknell and Victoria, England.
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The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom or Britain, is a sovereign country located off the northwestern coast of the European mainland.