What's happened
Greene King pubs across the UK are offering pints for just £2 from September 4 to 18, aiming to attract customers as summer ends. This promotion comes amid rising alcohol prices, with the average pint now costing £4.70, a significant increase from previous years.
Why it matters
What the papers say
According to The Independent, Greene King is promoting £2 pints to encourage social gatherings as summer ends, with Olivia Robertson stating, 'we can guarantee good times ahead.' Meanwhile, The Scotsman highlights the rising costs in the pub industry, noting that the average pint has increased significantly due to inflation. This context underscores the importance of Greene King's initiative in a challenging economic landscape.
How we got here
The UK pub industry has faced challenges due to rising costs and inflation, leading to a decline in patronage. Greene King's promotion seeks to counteract this trend by encouraging social gatherings before the colder months.
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