What's happened
At the Democratic National Convention, over 200 social media influencers are competing with journalists for access and visibility. This unprecedented move aims to leverage their reach among younger voters to bolster Vice President Kamala Harris' presidential campaign. The event highlights the evolving role of influencers in political communication.
Why it matters
What the papers say
According to The Japan Times, the DNC has credentialed over 200 influencers, emphasizing their potential to reach millions of younger voters who often ignore traditional news. Business Insider UK highlights that influencers are now seen as 'reporter adjacent,' with some even being invited to exclusive events like yacht parties. The South China Morning Post notes that this shift reflects a broader change in the media landscape since 2016, where social media platforms have become primary news sources for many Americans. The DNC's senior director of communications stated, 'We’re giving creators a front-row seat to history,' indicating the party's strategic pivot towards digital engagement.
How we got here
The Democratic National Convention has historically focused on traditional media. However, with the rise of social media, the party is now embracing influencers to engage younger voters who often bypass conventional news outlets.
Common question
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How Are Influencers Changing Political Narratives at the Democratic Convention?
The rise of social media influencers at the Democratic National Convention marks a significant shift in political communication. With over 200 influencers credentialed, the event highlights their growing role in shaping narratives and engaging younger voters. This raises questions about the implications for traditional journalism and the future of political discourse.
More on these topics
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The Democratic Party is one of the two major contemporary political parties in the United States, along with its main rival, the Republican Party.
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Kamala Devi Harris is an American attorney and politician who has served as the junior United States Senator from California since 2017.
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