What's happened
Jools Lebron, a TikTok influencer, has popularized the 'demure' trend, promoting conservative presentation in various settings. Her satirical videos have garnered millions of views, leading to personal success and financial support for her gender transition. The trend has sparked widespread engagement, with over 32,000 videos created using her audio as of August 25, 2024.
Why it matters
What the papers say
According to The Independent, Jools Lebron's satirical take on workplace presentation has resonated widely, with her video amassing nearly 3 million likes. The Guardian notes that Lebron's advice extends beyond fashion, encompassing etiquette in various life situations, positioning her as a modern-day Emily Post. The trend's evolution from 'brat girl summer' to 'demure' reflects a broader cultural shift, as noted by multiple sources, indicating a desire for more understated expressions of femininity.
How we got here
The 'demure' trend emerged as a response to the previous 'brat girl summer' aesthetic, advocating for a more conservative and mindful approach to personal presentation. Jools Lebron's viral videos have played a significant role in shaping this trend, resonating with a wide audience on TikTok.
Common question
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What is the 'demure' trend on TikTok and why is it popular?
The 'demure' trend on TikTok, popularized by influencer Jools Lebron, has taken the platform by storm, encouraging a conservative approach to presentation. This trend not only reflects changing cultural norms but also raises questions about the influence of social media on personal identity and expression. Below, we explore key questions surrounding this trend and its broader implications.
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More on these topics
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TikTok/Douyin is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based Internet technology company founded in 2012 by Zhang Yiming.
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LeBron Raymone James Sr. is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association. He is widely considered to be one of the greatest basketball players in NBA history.