What's happened
Elon Musk's ownership of Twitter has led to a rebranding of the platform to X, with changes including making 'likes' private and redirecting Twitter.com links to X.com.
What's behind the headline?
What the papers say
Elon Musk's decision to make 'likes' private on X aims to encourage users to engage with a wider range of content, as reported by Business Insider UK. Meanwhile, Jack Dorsey's comments on AI models as the new global consciousness provide insight into the evolving landscape of social media, as detailed by Business Insider UK. The domain change from Twitter.com to X.com under Elon Musk's ownership is highlighted by reports from Ars Technica and The Independent.
How we got here
Elon Musk acquired Twitter in October 2022 and has since been implementing changes to rebrand the platform as X. The recent decision to make 'likes' private and redirect Twitter.com links to X.com are part of Musk's vision to transform the platform into a new entity under the X brand.
Go deeper
- How has the user response been to the rebranding of Twitter to X?
- What other changes has Elon Musk implemented on the platform since acquiring it?
- How do industry experts view the transformation of Twitter under Elon Musk's ownership?
Common question
More on these topics
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Twitter was an American social networking service that was rebranded as X in 2023. Established in March 2006, it grew to become one of the world's largest social media websites and the fifth-most visited website in the world. It was launched in July 2006.
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Elon Reeve Musk FRS is an engineer, industrial designer, technology entrepreneur and philanthropist. He is the founder, CEO, CTO and chief designer of SpaceX; early investor, CEO and product architect of Tesla, Inc.; founder of The Boring Company; co-foun