As of August 2025, Pop Mart's collectible Labubu dolls, designed by Hong Kong artist Kasing Lung, have become a global phenomenon. The company's revenue and profits surged dramatically, driven by explosive overseas demand, especially in North America and Asia-Pacific. Celebrity endorsements and a blind box sales model fuel the craze, which has led to soaring resale prices, counterfeit issues, and thefts in California. Pop Mart is rapidly expanding internationally, with plans for 100 new stores outside China this year.
Pop Mart's Labubu dolls exemplify a successful blend of collectible culture and savvy marketing. The blind box model creates scarcity and excitement, driving repeat purchases and viral unboxing videos. Celebrity endorsements have transformed Labubu from niche collectibles into fashion statements, increasing their desirability worldwide.
The company's revenue and profit growth—surging over 200% in 2025—reflects strong consumer appetite, especially in North America and Asia-Pacific. Pop Mart's market capitalization now dwarfs established toymakers like Mattel and Hasbro, signaling a shift in the global toy industry.
The craze has attracted counterfeiters and thieves, with multiple thefts reported in California stores. Pop Mart faces the dual challenge of protecting its brand and managing supply to balance demand without fueling black markets.
Labubu's appeal taps into "emotional value," resonating with younger generations amid economic uncertainty. The toys' quirky, "ugly-cute" aesthetic and mythological inspiration differentiate them in a crowded market.
Pop Mart's aggressive international store openings and product innovations, like phone-hanging mini Labubus, position it for sustained growth. However, maintaining brand integrity and managing hype cycles will be critical to long-term success. The Labubu phenomenon will likely influence collectible toy trends and marketing strategies globally.
Pop Mart, founded in Beijing in 2010, popularized Labubu dolls—elfin, toothy characters designed by Hong Kong artist Kasing Lung—through a blind box sales model. Celebrity endorsements from stars like Blackpink's Lisa and Rihanna propelled the toys into a global craze. The company has since grown into the world's most valuable toymaker, expanding rapidly overseas amid soaring demand and rising resale markets.
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Why Is the Labubu Plush Toy So Popular Worldwide?
The Labubu plush toy has taken the world by storm, becoming a cultural phenomenon beyond its origins. Its viral popularity is driven by celebrity endorsements, social media buzz, and strategic soft power tactics from China. But what makes Labubu so appealing globally? Below, we explore the reasons behind its massive success, the impact of counterfeit toys, and what this craze reveals about China's influence on global culture.
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Why Are Labubu Plush Toys So Popular Worldwide?
Labubu plush toys have taken the global market by storm, thanks to celebrity endorsements, social media buzz, and China's strategic soft power. But what exactly makes these toys so irresistible across different cultures? In this page, we'll explore the reasons behind the Labubu craze, its impact on the toy industry, and what it reveals about China's growing influence in global pop culture.
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Why Are Labubu Toys So Popular Worldwide?
Labubu plush toys, created by Hong Kong artist Kasing Lung and popularized by Chinese retailer Pop Mart, have taken the world by storm. Their unique design, emotional appeal, and celebrity endorsements have fueled a global craze. But what makes these toys so irresistible, and how has their popularity impacted brands and consumers? Below, we explore the reasons behind the Labubu phenomenon and what it reveals about China's soft power and the challenges of counterfeiting.
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Why Are Labubu Plush Toys So Popular Right Now?
Labubu dolls have taken the world by storm, captivating collectors, celebrities, and fans alike. Their unique design, limited supply, and social media buzz have fueled a global craze. But what exactly makes these plush toys so irresistible and how did they become such a phenomenon? Below, we explore the reasons behind the Labubu craze, the role of celebrity endorsements, and the impact on markets worldwide.
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Why Are Pop Mart's Labubu Toys So Popular Now?
Labubu toys by Pop Mart have taken the world by storm, becoming a must-have for collectors and fans alike. Their unique design, limited editions, and celebrity endorsements have fueled a global craze. But what exactly makes these toys so irresistible? From scarcity to social currency, explore the reasons behind Labubu's skyrocketing popularity and what it means for the toy market today.
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Why Are Collectible Toys Like Labubu Booming Globally?
The surge in collectible toys such as Labubu has taken the world by storm. From limited editions to celebrity endorsements, these toys are more than just playthings—they're cultural phenomena. Curious about what’s driving this global craze? Below, we explore the key factors behind the booming popularity of Labubu and similar collectibles worldwide.
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Why Are Labubu Toy Prices Soaring? The Economics Behind the Craze
The Labubu toy craze by Pop Mart has taken the world by storm, with prices skyrocketing and demand hitting new heights. But what's driving this explosive growth? From limited supply and celebrity endorsements to counterfeit issues, several factors are fueling the market. Curious about what makes Labubu toys so valuable and what it means for collectors and investors? Keep reading to uncover the economic forces behind this phenomenon.
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Who Are the Celebrities Endorsing Labubu Toys?
Labubu toys have taken the world by storm, fueled by celebrity endorsements and social media hype. Many wonder which stars are backing these collectibles and how their support impacts demand. Keep reading to discover the key figures behind this craze and how social media continues to drive the frenzy.
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How Widespread Are Counterfeit Labubu Toys?
Labubu toys by Pop Mart have taken the world by storm, but with their popularity comes a surge in counterfeit products. Many collectors and buyers wonder just how common fake Labubu toys are and what risks they pose. In this guide, we'll explore the extent of counterfeiting, how it affects the market, and what you can do to avoid fakes. Keep reading to learn everything you need to know about counterfeit Labubu toys and how to protect yourself.
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Is the Labubu Toy Craze Sustainable Long-Term?
The Labubu craze, driven by Pop Mart's innovative designs and celebrity endorsements, has taken the world by storm. But will this collectible toy trend last, or is it just a passing fad? Many collectors and industry experts are asking whether the current surge in popularity can be sustained over the coming years. Below, we explore the future of Labubu and what factors could influence its longevity.
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Why Is the Labubu Toy Craze Taking Over the World?
Labubu toys have exploded in popularity, captivating collectors and fans worldwide. From limited editions to celebrity endorsements, the craze raises questions about what makes these plush toys so irresistible and how they became a global phenomenon. If you're curious about the hype, resale markets, and potential risks, read on to discover everything you need to know about the Labubu craze.
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Why Are Collectible Toys Like Labubu So Hot Right Now?
The recent surge in popularity of collectible toys like Labubu has taken the world by storm. From limited editions and celebrity endorsements to resale frenzy and counterfeit issues, there's a lot driving this trend. Curious about what makes these toys so desirable and how the market is evolving? Below, we explore the key factors fueling this craze and answer common questions about the collectible toy phenomenon.
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Are Labubu Toys a Good Investment? Resale Market Boom Explained
Labubu toys have taken the world by storm, with soaring resale prices and a growing collector community. But are they a smart investment or just a passing craze? If you're curious about the resale market, risks involved, and how to spot genuine Labubu toys, this page covers everything you need to know. Dive into the details below to understand whether buying or reselling Labubu toys could be worth your while.
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How Is the Labubu Craze Impacting Retail and Global Markets?
The Labubu toy craze has taken the world by storm, with skyrocketing sales, resale frenzy, and international demand. But what does this mean for retailers, consumers, and the future of toy trends? Below, we explore the key questions about this cultural phenomenon and its wider economic effects.
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Who Are the Celebrities Promoting Labubu Toys?
Labubu toys have taken the world by storm, thanks in part to celebrity endorsements and social media hype. Fans and collectors are curious about which stars are backing these plush collectibles and how their support is fueling the craze. Below, we explore the role of celebrities and influencers in making Labubu a viral hit, along with other key questions about this phenomenon.
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How Can You Tell if a Labubu Toy Is Real or Fake?
Labubu toys have become a global sensation, but with their popularity comes the rise of counterfeit versions. Many collectors and buyers wonder how to distinguish authentic Labubu plush toys from fakes. Knowing the signs of genuine products is crucial to avoid scams and ensure you're investing in the real deal. Below, you'll find key questions and answers to help you identify authentic Labubu toys and stay safe when shopping.
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Why Are Labubu Dolls So Popular Right Now?
Labubu dolls have taken the world by storm, captivating collectors and casual fans alike. Their sudden surge in popularity raises questions about what makes these plush toys so irresistible, how celebrity endorsements fuel the craze, and what risks come with the hype. Below, we explore the reasons behind the Labubu phenomenon and answer common questions about this global toy craze.
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Why Is Labubu Plush Toy So Popular Now?
Labubu plush toys have taken the world by storm, captivating collectors and fans alike. Created by Hong Kong artist Kasing Lung and sold by Pop Mart, these toys have become a cultural phenomenon. But what exactly makes Labubu so irresistible? From celebrity endorsements to limited supplies, many factors fuel this craze. Below, we explore the reasons behind Labubu's explosive popularity and answer common questions about this global toy trend.
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What Do Today’s Top News Stories Tell Us About the World?
Today’s headlines cover a wide range of topics, from viral toy crazes and international political tensions to airline mishaps and border tensions. These stories might seem separate, but they reveal underlying themes about culture, geopolitics, and societal challenges. Curious about how these events connect or what they mean for the future? Keep reading for insights and answers to the most common questions about today’s news.
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Why Are Labubu Dolls So Popular Worldwide?
Labubu dolls have taken the world by storm, captivating collectors and casual fans alike. Their unique design, celebrity endorsements, and limited supply have fueled a global craze. But what exactly makes these dolls so irresistible? Below, we explore the reasons behind their explosive popularity and the cultural impact they’re creating worldwide.
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