What's happened
Campbell Soup Co. plans to change its name to 'The Campbell's Company' to better reflect its diverse product range beyond soups. This decision, announced on September 11, 2024, is pending shareholder approval in November.
Why it matters
What the papers say
The Independent reported that CEO Mark Clouse emphasized the need for the name change to reflect the company's broader product range, stating, 'We will always love soup, and we’ll never take our eye off of this critical business.' The Guardian highlighted the cultural significance of Campbell's soup, noting its iconic status in American pop art through Andy Warhol. BBC News pointed out that the name change is part of a strategy to adapt to market changes and consumer preferences, with Clouse confirming that investors will vote on the proposal in November. Metro reiterated the company's commitment to its soup heritage while acknowledging its expansion into snacks and sauces.
How we got here
Founded in 1869, Campbell Soup Co. has evolved from a soup-centric company to a broader food brand, acquiring various snack and sauce brands. The proposed name change aims to align with this expanded portfolio.
Common question
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Why Did Campbell Soup Company Change Its Name?
On September 11, 2024, Campbell Soup Company announced plans to rebrand itself as 'The Campbell's Company.' This change aims to reflect its diverse product offerings beyond just soups. But what does this mean for the brand and its consumers? Here are some common questions and answers about this significant shift.
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