Facebook targets Gen Z users

a { color: #880000 !important; background: #ffeeee !important; } Facebook targets Gen Z userssocial media > technologyFacebook is targeting Gen Z users with a focus on more discovery in the feed and changes to win over younger users.

What's happened

Facebook is targeting Gen Z users with a focus on more discovery in the feed and changes to win over younger users.

Why it matters

Facebook's efforts to attract Gen Z users are crucial as teen usage has declined, impacting the platform's relevance. The company's strategy to engage young adults through content monetization and expanded services could reshape its user base and future growth.

What the papers say

According to Axios, Facebook's head, Tom Alison, revealed that there are 40 million daily active users aged 18-29 in the U.S. and Canada. Business Insider UK highlights Meta's plan to attract Gen Z users by enhancing content discovery in the feed and offering more recommended content.

How we got here

Over the past decade, Facebook has seen a significant drop in teen usage, leading to a perception of being outdated. To counter this, the platform is now focusing on engaging younger users through tailored content and improved user experiences.

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