What's happened
As summer 2024 draws to a close, pop music's influence, particularly from female artists like Taylor Swift and Sabrina Carpenter, has dominated the charts and cultural conversations. TikTok's role in shaping music trends has also been significant, with new hits emerging from unexpected sources.
Why it matters
What the papers say
In a recent article by Mark Beaumont in The Independent, he highlights how TikTok has shifted the music landscape, stating, "Today’s big summer songs are instead decided by a six-second clip." Meanwhile, Rachel Aroesti from The Guardian discusses the overwhelming presence of female pop stars, noting, "the past few months have been soused in the output and influence of female pop stars." Shaad D'Souza also emphasizes Sabrina Carpenter's rise, mentioning her track 'Espresso' as a contender for song of the summer, showcasing the rapid changes in pop music dynamics. These perspectives illustrate the multifaceted impact of social media and female artists on contemporary music culture.
How we got here
The summer of 2024 has been marked by the cultural dominance of female pop stars, particularly Taylor Swift and Sabrina Carpenter. Their music has not only topped charts but also influenced social media trends, especially on platforms like TikTok.
Common question
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What Are the Biggest Summer Music Trends on TikTok in 2024?
As TikTok continues to dominate the music landscape, the summer of 2024 has brought forth a wave of new trends and artists. With major pop icons like Charli XCX and Taylor Swift notably absent from the platform's charts, many are left wondering how this shift is reshaping the music industry. Below, we explore the key questions surrounding this evolution in music consumption.
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