What's happened
Shakira and Burna Boy have released Dai Dai, the FIFA World Cup 2026 official song. Royalties will support the FIFA Global Citizen Education Fund. The World Cup, hosted by the U.S., Canada and Mexico, will run from June 11 to July 19, with a star-studded final halftime show announced.
What's behind the headline?
Analysis
- Dai Dai blends Afrobeats, dance-pop, world music and reggaetón, reflecting the tournament’s global reach.
- Royalties will support the FIFA Global Citizen Education Fund, aiming to raise $100 million for education and football access for children worldwide.
- The final will feature Madonna, Shakira and BTS, signaling a high-profile halftime show that could amplify the song’s reach.
- This collaboration reinforces FIFA’s strategy of pairing football with global pop culture to broaden audience engagement.
How we got here
The 2026 FIFA World Cup is set to be hosted across the United States, Canada and Mexico from June 11 to July 19. Shakira announced the collaboration in an Instagram video discussing the song Dai Dai, the official World Cup track featuring Burna Boy. Proceeds will fund the FIFA Global Citizen Education Fund.
Our analysis
- All Africa reports Shakira’s announcement and details on the World Cup partnership, highlighting the song Dai Dai and the Ghetto Kids involvement. - AP News covers the official release and the outlined halftime show lineup for the final. - The Independent corroborates the collaboration and the fund, noting the World Cup host nations and event timeline.
Go deeper
- What other artists are involved in World Cup events this year?
- How will funds from Dai Dai be allocated within the FIFA Global Citizen Education Fund?
- When and where will the Dai Dai video or performances appear?
More on these topics
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Shakira - Colombian singer
Shakira Isabel Mebarak Ripoll is a Colombian singer, songwriter, record producer, dancer, actress, and philanthropist. Born and raised in Barranquilla, Shakira has been referred to as the Queen of Latin Music and is noted for her versatility in music.
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BTS - Boy band
BTS, also known as the Bangtan Boys, is a seven-member South Korean boy band who began formation in 2010 and debuted in 2013. The septet co-writes and produces much of their output.
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Madonna - American singer-songwriter
Madonna Louise Ciccone is an American singer-songwriter, actress, author, and record executive. Having been referred to as the "Queen of Pop" since the 1980s, she is regarded as one of the most impactful figures in popular culture.
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Burna Boy - Nigerian singer
Damini Ebunoluwa Ogulu, known professionally as Burna Boy, is a Nigerian singer and songwriter. He rose to prominence in 2012 after releasing "Like to Party", the lead single from his debut studio album L.I.F.E.
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FIFA - Football organization
FIFA is a non-profit organization which describes itself as an international governing body of association football, fútsal, beach soccer, and efootball. It is the highest governing body of football.