What's happened
Several ads by golf group Good Good and manufacturer Callaway have been pulled after a video depicted violence against a woman. The brands have apologized and said they are committed to inclusivity in golf while the PGA Tour calls for a more welcoming sport.
What's behind the headline?
- The story has multiple corroborating outlets (Independent, BBC, AP). - The tone across outlets is cautious and emphasizes apologies and commitments to inclusivity. - The number of named individuals (Clark, Miestowski) and the lasting impact on brand partnerships are key details. - The piece benefits from highlighting the PGA Tour’s response as part of a broader trend toward creator partnerships in golf.
How we got here
The controversy centers on a Good Good promotional video featuring Garrett Clark and Alexis Miestowski. After public backlash over a scene in which Clark shoves Miestowski and yells, “Do not touch my new driver,” the ad was taken down. Callaway, a partner since 2023, and Good Good issued apologies. The PGA Tour has been expanding collaborations with content creators, including the Good Good Championship scheduled for November in Austin, Texas.
Our analysis
Independent: quotes the apology and details of the incident and partnership; BBC Business: provides background on Good Good and the ad; AP News: includes specific descriptions of scenes and the PGA Tour response.
Go deeper
- Will the Good Good brand review its advertising policies?
- What has been the reaction from the golf community beyond official statements?
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